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Essay / Research Paper Abstract
3 pages in length. The desire to enhance physical features with such tools as color and adhering objects to the body has held historical importance throughout the human time line. Whether for personal or cultural identity, adorning the body serves to distinguish social status and gender; some cultures engage in the practice of physical mutilation as an expression of beauty while others cover their flesh in permanent artwork. Contemporary society has not only continued the practice of personal adornment as a statement of identity but has done so to the point of tapping into the duality of vanity and insecurity, with women especially being targeted to always second guess their beauty by the barometer of media influence. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCanalads.rtf
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Whether for personal or cultural identity, adorning the body serves to distinguish the important elements of gender and social status; some cultures engage in the practice of physical mutilation as
an expression of beauty while others cover their flesh in permanent artwork. Contemporary society has not only continued the practice of personal adornment as a statement of identity but
has done so to the point of tapping into the duality of vanity and insecurity, with women especially being targeted to always second guess their beauty by the barometer of
media influence. II. DESCRIPTION AND ANALYSIS Loreal and Maybelline are particularly successful at inducing thought about ones identity;
indeed, the use of a sultry, attractive woman in each companys print ad evokes a dual reaction of appreciation and longing, both of which are directly associated with the models
exotic beauty. Female viewers wonder if this product will enhance their physical features the same way it does for each ads model, while in the back of their minds
they cannot help but admit how the product the model wears is but a miniscule component of her overall good looks. This one-way interplay between the ad and the
viewer is a result of what Marx termed commodity fetishism, whereby the illusion of immediate beauty if women merely purchase the product is reflective of the manipulative aspect of advertising
where consumers are encouraged to buy products that in some way boost their personal identity when all they are allowed to see is the end result of that given product
(Vail, 2004). A patriarchal society depicts women as lacking something, a point made perfectly clear by examining how these cosmetics advertisements openly imply
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