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Essay / Research Paper Abstract
A 9 page analysis of a text on advertising by one of the foremost advertising executives of our time, David Ogilvy. In this book, Ogilvy gives a comprehensive overview of what constitutes "good" advertising, while also offering insightful criticism that comes from close to fifty years of experience in this field. No additional sources cited.
Page Count:
9 pages (~225 words per page)
File: KE9_99ogilvy.wps
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