Sample Essay on:
Customer Service and Culture at Ameritech

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Essay / Research Paper Abstract

A 30 page paper discussing the state of customer service and competition at Ameritech one year after its acquisition by SBC Communications. Ameritech is the "Baby Bell" serving the Midwest states of Illinois, Michigan, Ohio, Wisconsin and Indiana and was acquired for more than $70 billion in October 1999. Customer service never has been Ameritech's strong point, but it had let the residential and business land-line infrastructure decline while it focused on offering long distance service and entering other related markets. SBC's interest lies in wireless services. Combined, the two have little interest in meeting the needs of customers using standard connections. To date, Michigan has imposed legislated sanctions against Ameritech, and Ohio has imposed fines of several million dollars for Ameritech's lack of responsiveness to customer complaints. The paper examines the situation and poses several questions for middle managers. Bibliography lists 32 sources.

Page Count:

30 pages (~225 words per page)

File: CC6_KSAmeritech.wps

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