Here is the synopsis of our sample research paper on Ad Analysis / Advertising Winn-Dixie's Marketplace Supermarket. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 6 page paper analyzing a full page advertisement appearing in the October, 1998, issue of Southern Living. The paper discusses the marketer's use of image, including color, issues of class and gender and how their services can allow a 40-ish mom to study for her final while using Marketplace non-grocery services to keep her family from missing out on the other things she might otherwise be doing, including making dinner and a birthday cake. Every mother doing something besides mothering is concerned that she does the one without leaving the other undone. This advertisement reflects this stance in its images, and shows respect for those feelings and responsibilities, and does it all through an image that conveys upper-middle class comfort. No bibliography.
Page Count:
6 pages (~225 words per page)
File: D0_Winndix.doc
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Unformatted sample text from the term paper:
to study for your final?" It would indeed be good to know such a thing-and be able to pay for the service and convenience without giving even a passing
thought to the added expense. This is an advertisement for Winn-Dixie Marketplace appearing in the , edition of Southern Living Magazine (p. 79). It is the picture of
a 40-ish woman taking serious note of an art history book, pen in hand and with a corner of a laptop computer keyboard in the corner of the picture.
In the extreme foreground is another book, unused for now but handy for when its needed. Illuminating the page over which the woman is pouring is a half lampshade,
obviously from a wall-mounted swing-arm lamp. Its right-page position ensures that the reader notices the advertisement. The scene itself is little different from any other image of an older
student studying, except for the combination of values and class conveyed upon closer examination. The woman herself is attractive but not overly so, and she obviously is in her
late 30s or early 40s-she has a hint of crows feet around her eyes and is showing signs of that facial "droop" we tend to begin developing in mid- and
late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a model image. It
is chin-length, a "real-woman" shade of chestnut brown, and pushed behind one ear so that it stays out of her face as she bends over her books. If she
wears any makeup at all, it is negligible. Again, there is little remarkable about the woman holding a pen while she studies an art print. What is remarkable is
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