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Essay / Research Paper Abstract
A 7 page paper which examines the impact of American popular culture on Asia, in terms of food, fashion, sports and amusements. Bibliography lists 10 sources.
Page Count:
7 pages (~225 words per page)
File: TG15_TGaspop.rtf
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Unformatted sample text from the term paper:
it -- American pop culture? As writer John Huey noted, "It largely forms the rest of the worlds view of what America is" (89). Like a huge billboard
of self-promotion, the contents American pop culture represents everything that America stands for (at least according to its own definition). It is suggested that a student of consider that
pop culture is a reflection of values which have been influenced both by tradition and by the ever-changing times in which we live (Huey 89). Marketing research consultant Clancy
Schulman has even gone so far as to label American pop culture neotraditionalism, a modern synthesis of conventional values America has always held dear -- stability, home and family (Huey
89). For the more cynical, American pop culture is measured in terms of dollars, as its second leading export (Huey 89). Americans traveling to Asia can always find reminders
of their homeland, for America is everywhere. Although there have been significant differences between East and West in terms of history and philosophy, the end of World War II
introduced American popular culture to the Land of the Rising Sun and to the rest of the Asia. A landscape once defined by sampans, rice paddies and statues of
Buddha would slowly give way to American capitalism, as pop culture stretched "from Singapore to Seoul, Bangkok to Bombay" (Smith 414). Coca-Cola was among the first remnants of pop
culture to make a considerable splash in the East, in a process which was, metaphorically, described by sociologists as "Coca-Colonization" (Smith 414). Much of Cokes $3 billion in foreign
revenues comes from Asian sales (Booth and Dutka 68). Although Pepsi has enjoyed similar success in Asia, the name Coca-Cola sounds friendlier in the Chinese language, with the words
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