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Papers On Money & Banking / Corporate Finance Page 62 of 103

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Marketing Account Aggregation Services
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A 5 page paper discussing aggregation as an appropriate addition to existing online banking service and a marketing plan for introducing the service. The paper recommends first marketing to existing online banking customers, those most comfortable with Internet use and with the reliability of online security. Bibliography lists 5 sources.
Filename: KSbankInt.wps

Marketing Credit Cards to China
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This 9 page paper considers the entrance of a product into a new market. Using the example of marketing credit cards in China, the paper shows how an examination of the macro environmental factors should be undertaken to assure there is a good fit between the company wishing to enter the market, the product and the market that is available. Also included are any problems that may be faced by the company when entering the market and the best method of entry. The paper ends with a consideration of ethnocentric or polycentric management orientation. The bibliography cites 5 sources.
Filename: TEccmark.rtf

Marketing in the United Kingdom Financial Services Market
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This 7 page paper considers the way that market segmentation in this industry is manifested and its' importance in terms of the purchase decision, the types of purchases made and the choice of intermediary. The bibliography cites 4 sources.
Filename: TEfinmrk.wps

Marketing Online Payment Services: Part II
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An 8 page paper discussing a marketing plan for WorldPay, an online payment service focusing on business-to-business transactions. The paper adds discussion of the marketing mix and benefits to client companies to general background discussed elsewhere and not included in this paper. The paper concludes that WorldPay also needs to stress that its services are appropriate for international trade but certainly not unavailable for domestic transactions. It needs to encourage customers to consider making all its business payments through WorldPay for the purpose of speeding the process by which funds arrive in the business' account while simultaneously gaining added security in each transaction. Bibliography lists 10 sources.
Filename: KSmktgOnlPymt.rtf

Marshall Jevons' 'The Fatal Equilibrium'
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In 4 pages the author discusses "The Fatal Equilibrium" by Marshall Jevons. "One of economics' main assumptions is that firms seek to magnify their profits, trying to make them as high as possible. This is controversial to a certain degree. There are those that suggest that instead of maximizing their profits, some firms try to maximize revenues or their share in the market, or something more complicated. No matter what it is called, the bottom line is that all firms attempt to maximize their profits. This is only good business sense." Bibliography lists 1 source.
Filename: Mjevons.wps

Martha Stewart And The SEC
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This 5 page paper begins with a brief outline of Martha Stewart's background and how she came to form her company, Martha Stewart Living Omnimedia Inc. Her entrance to 'gracious living' began in 1972 with a catering business. It was the publication of her first book in 1982 that launched her into the public spotlight and her business kept expanding and escalating from that point. Stewart has now been accused of insider trading with the sale of her ImClone stock. The case is discussed. Bibliography lists 6 sources.
Filename: PGmso2.rtf

Mastering the Master Budget - A Management Accounting Analysis
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A 25-page paper that presents an overview of the master budget along with a discussion of the advantages and disadvantages involved in its use. Also included is a discussion of the changing world of management accounting and the direction it is predicted to take over the next few years. Bibliography lists 16 sources.
Filename: LCBudget.doc

Mathematics in Investment: A Review of Two Trade Textbooks
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A 3 page overview of Nicholas Dunbar's "Inventing Money: The Story of Long-Term Capital Management and the Legends Behind It" and Roger Lowenstein's "When Genius Failed: The Rise and Fall of Long-Term Capital Management". Each of these books detail specific mathematical applications in the finance trade. The author of this paper explores their coverage of the Black-Scholes Formula and its role in the collapse of the massive hedge fund Long-Term Capital Management. Bibliography lists 3 sources.
Filename: PPmathTx.rtf

McDonalds Corp. - A Good Investment ?
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An 8 page paper discussing whether or not McDonalds Corporation is a good investment. The company's performance history and current standing is reviewed, as are the reasons supporting McDonalds as a solid choice for investors. Bibliography lists 6 sources.
Filename: Mcducks.wps

Measures for Making Financial Decisions
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A 14 page paper assessing the future value of various projects under consideration for the purpose of selecting the one that holds greatest promise of future return. The paper focuses on NPV and IRR as the primary measures, but also addresses profitability index, payback and MIRR as alternatives. A second section of the paper discusses qualities of the capital asset pricing model (CAPM) including limitations; the last section of the paper discusses the Ameritech-SBC Communications merger as a horizontal merger motivated by promise of greater profitability for the new entity that the merger created. Bibliography lists 9 sources.
Filename: KSfinNPVoth.rtf

Measuring Company Performance
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This 5 page paper considers how managerial and organizational performance assessment and evaluation is carried out in today’s competitive environment, looking at both financial and non financial measures. The bibliography cites 10 sources.
Filename: TEmeasum.rtf

Measuring Profit
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This 3 page paper discusses the distortions caused by differing accounting procedures in the profitability ratio. The paper looks at the different profit ratios, such as operating profit, net profit, EBIT and EBITDA and how they can be calculated and manipulated. The bibliography cites 6 sources.
Filename: TEprofitm.rtf